Pre-Production
My team conducted extensive research to identify drink taste and product inspiration, collaborating with internal product experts as well as designers from both teams. We developed a detailed mood board of inspiration from color palette to superhero reference. A storyboard was crafted to weave these elements into a cohesive and compelling narrative.
Post-Production
Cinema 4D + Octane render were used to render the frames. Everything was brought together in Adobe After Effects.
Final Product
The final video is a captivating reveal of this exciting and limited edition product. It has been featured in Arizona's marketing campaigns, social media, and more, successfully attracting a new wave of customers eager to explore these products.
%20(Official%20Music%20Video)%201080_01942.jpg)
